ACOS Trend (30 Days)
Spend vs Sales
Campaign Performance
Top Products by Sales
| Product | Sales | ACOS | Trend |
|---|
Action Items
3Performance Alerts
Products
Portfolio Overview
Insights & Actions
3 products with ROAS > 5x are under-spending. Increase budgets for +$2,400 potential revenue.
2 products have ACOS > 45%. Review keywords and bids to reduce wasted spend.
5 products showing +15% sales growth this period. Consider expanding campaigns.
1 product has negative estimated profit despite good ROAS. Check margins.
| Product | Status | Spend | Sales | ACOS | ROAS | Profit | Trend (30d) |
|---|
Performance Summary
Configuration
Top Performing Targets
| Target | Sales | ACOS | Bid | |
|---|---|---|---|---|
| eucalyptus essential oil | $1,234 | 12.5% | $1.25 | +$0.25 |
| essential oil diffuser | $987 | 15.2% | $0.95 | |
| aromatherapy oils | $756 | 18.9% | $0.85 |
Underperforming Targets
| Target | Spend | ACOS | |
|---|---|---|---|
| oil for skin care | $234 | 85.2% | |
| natural remedies | $187 | 67.3% | |
| organic oils | $156 | 54.8% |
| Campaign Name | Type | Targeting | Budget | Pacing | Spend | Sales | ACOS | Impr. | Clicks | Status |
|---|
| Target | Type | Match | Campaign | Bid | Suggested | Impr. | Clicks | Spend | Sales | ACOS | Orders | Status |
|---|
| Search Term | Campaign | Target | Impr. | Clicks | CTR | Spend | Sales | ACOS | Orders | Actions |
|---|
| Negative Target | Match Type | Level | Campaign | Saved (Est.) | Added Date |
|---|
Campaigns
| Campaign | Type | Budget | Spend | Sales | ACOS | Status |
|---|
Targets
| Target | Type | Match | Product | Campaign | Bid | Suggested | Impr. | Clicks | CTR | Spend | Sales | ACOS | Orders | Status |
|---|
Search Terms
| Search Term | Product | Campaign | Target | Impr. | Clicks | CTR | Spend | CPC | Sales | ACOS | Orders | CVR | Actions |
|---|
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Reports
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Executive Summary
High-level KPIs: Total Spend, Revenue, ROAS, TACoS trends. Perfect for leadership updates.
Monthly Business Review
Month-over-month comparison, goal progress, budget utilization, and key wins/challenges.
Campaign Performance
Campaign-level breakdown: budget pacing, ACOS by campaign type, top/bottom performers.
Product Advertising Performance
ASIN-level metrics: spend, sales, ACOS, TACoS per product. Identify winners and losers.
Budget Pacing Report
Daily spend tracking, budget utilization %, projected month-end spend, overspend alerts.
Search Term Analysis
Granular search term data: converting terms, wasted spend, negative keyword candidates.
Placement Analysis
Performance by placement: Top of Search, Rest of Search, Product Pages. Bid modifier recommendations.
Keyword/Target Performance
All targets with bids, impressions, clicks, spend, sales, ACOS. Bid optimization data.
Scheduled Reports
Automated reports sent to stakeholders on a recurring basis.
Weekly Executive Summary
Every Monday at 8:00 AM
Daily Budget Pacing
Every day at 9:00 AM
Monthly Business Review
1st of month at 7:00 AM